The StandardX, Melbourne: A Hip, Budget-Friendly Stay in the Artsy Fitzroy Neighborhood
The StandardX, a new hotel brand from Hyatt, has arrived in Melbourne, Australia, and it's already making waves. This artsy, design-forward hotel is a welcome addition to the city's vibrant hospitality scene, offering a unique blend of cultural panache and wallet-friendly prices. Located in the trendy Fitzroy neighborhood, just north of the city's central business district, The StandardX is a breath of fresh air for travelers seeking a more authentic, less touristy experience.
A Cool, Rustic Aesthetic
The hotel's exterior is a striking, rusty-colored weathered steel facade designed by Woods Bagot, with a candy-apple-red revolving door that adds a pop of color. Inside, the vibe is a modern take on a Soho artist's loft, with unique seating vignettes, vintage leather sofas, and a cozy fireplace. The reception area is a delightful mix of terrazzo tiling, macrame wall hangings, and art books, creating a warm and inviting atmosphere.
Compact, Colorful Rooms
The rooms at The StandardX are compact but cozy, with a focus on space efficiency and eye-catching design. The standard king room is 226 square feet, but I was upgraded to a slightly larger deluxe king, which was 247 square feet. The room was adorned with a blue-and-white striped carpet, a slim-profile fabric headboard, and a 50-inch wall-mounted flat-screen TV. The minibar was cleverly concealed behind a colorful steel fixture, and the bathroom was compact but functional, with white tiling and blue grouting.
A Hip Bistro and Rooftop Bar
The hotel's main dining outlet is a pop-up concept called Bistro X, serving seasonal fare and regional specialties. I indulged in cured ocean trout, yellowfin tuna, and hearty mussels, accompanied by Australian wines. Breakfast was equally impressive, with chia pudding, scrambled eggs, and avocado on sourdough toast. The rooftop bar is a hidden gem, offering stunning views of the city's skyscrapers and the Dandenong Ranges. It's a laid-back spot with a compact drinks list, natural wines, and specialty cocktails, making it the perfect place to unwind after a day of exploring.
A Walkable Location
The StandardX's location in Fitzroy is a major draw, with easy access to the city's famous trams and a plethora of international eateries, boutiques, and restaurants just a short walk away. The nearby Rose Street Market and Fitzroy Mills flea market offer a unique shopping experience, and the hotel's staff is happy to provide tips on the best stalls to visit.
Budget-Friendly Rates and Points Options
Rates at The StandardX start at AU$250 per night, which includes breakfast. The hotel is in World of Hyatt Category 3, so award rates range from 9,000-15,000 points per night. For those looking to maximize their stay, the World of Hyatt Credit Card and World of Hyatt Business Credit Card offer lucrative welcome bonuses, automatic elite status, and elevated earning rates at Hyatt properties. Alternatively, transferring Ultimate Rewards points from cards like the Chase Sapphire Preferred Card can put an award stay within reach.
Accessibility and Service
The hotel has a single accessible Studio Suite, featuring lowered light switches, wide doorways, and a wheelchair-accessible bathroom. Service at The StandardX is laid-back but proficient, with friendly and fast breakfast service. There's no on-site gym, but guests can access nearby Snap Fitness and enjoy free fitness classes at Upstate Studios.
A Unique, Approachable Experience
The StandardX is a hotel that manages to feel elevated yet approachable. While it may not offer the glitterati nightlife or dining destinations of other hotels, it provides a unique, authentic experience in a less-touristy part of Melbourne. The small rooms are better suited to solo travelers, but the budget-friendly rates, points options, and walkable location make it an attractive choice for those seeking a hip, artsy stay in the heart of Fitzroy.
